
Revisiting the Parental Horror Film
It’s Alive premiered at Chicago’s Woods Theatre on April 26, 1974. To promote it, Cohen hired women to push strollers around the venue inside which snuggled tape recorders emitting growls. Audiences bit and there were strong ticket sales, but Warner Brothers executives found the film “distasteful” and hampered its most exploitable asset (a killer baby) with ambiguous advertising. Chicago Tribune Archive via nespaper.com. FEMINISTS, HORROR HOUNDS, metalheads, and cinephiles descended on Chicago’s Music Box